§ The Work Speaks

Four case studies.
Every one installed a system
that outlived the launch.

Twenty years inside Google, Samsung, and YouTube Shopping - now a private practice. Each engagement below is anonymized. Metrics and outcomes reflect roles held before founding FMC.

$1B+Annual revenue contribution
$100M+Co-marketing orchestrated
228%Peak YoY lift
WebbyPeople’s Voice Award, 2023
§ The portfolio

Four engagements. One pattern.
Every system architected for compounding, not campaigns.

Case 01
Full-Funnel GTM Architecture
Partner Ecosystem Design
Joint Marketing Architecture
From fractured spend to a full-funnel partnership engine.
A Tier-1 carrier partnership stalled inside fragmented marketing spend. Architected a full-funnel system, joint marketing mechanics, and a quarterly operating cadence. Result: 4× spend efficiency and a Global Benchmark campaign.
Read the case →
+228% YoY
4× spend efficiency
Case 02
Cross-Brand Orchestration
Product Launch GTM
5G / AR Innovation
Four global brands. One unified launch experience. One Webby.
Architected the cross-brand AR/5G launch experience that aligned four global brands behind a single GTM moment. Won the Webby People’s Voice Award, 2023.
Read the case →
Webby, 2023
4 brands aligned
Case 03
Retail GTM Innovation
Launch Strategy
Pre-Order Optimization
5 to 6× pre-order conversion. A retail innovation that set the category standard.
Built a retail innovation framework - the in-store “Sneak Peek” preview moment - that 5–6×’d pre-order conversion at a Tier 1 carrier and became the category standard.
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5–6× conversion
Industry standard
Case 04
3-Phase Creator Education Architecture
Data-Driven GTM Strategy
FMC Founding Engagement
From enrolled to earning. GTM architecture for the YouTube Shopping Creator Program.
Architected a 3-phase enrollment-to-earning system across 700K+ creators for the YouTube Shopping Creator Program. The founding FMC engagement.
Read the case →
700K+ creators
3-phase system

* Case studies on this site are anonymized. Metrics and outcomes reflect roles held before founding FMC.

§ Start the conversation

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