Engagement i  ·  Diagnostic

The Growth
Playbook.

You don’t have a growth problem.
You have a misdiagnosed one - and it’s costing you the next quarter.

The Playbook finds the bottleneck before you scale the wrong thing.

See if this is the right starting point →
4–6 weeksEnd-to-end timeline
PricingStarting at $15K
One operatorDirect work with Kim
$1B+ revenue contribution
+228% YoY growth
20K+ retail doors scaled
§ 01    What this is

A diagnostic engagement that ends with one written plan, not a deck.

In one sentence

Most growth problems aren’t marketing problems. They’re diagnosis problems - founders know something’s off, but can’t name what.

Four to six weeks of structured diagnosis across all six dimensions. The output: one written verdict on the real bottleneck, the highest-leverage move, and a sequenced 90-day plan.

If the Playbook surfaces that you don’t need a build engagement at all, that’s a successful Playbook.

§ 02    Who it’s for

The Playbook is for the moment before a big spend.

Best fit: founders, brand leaders, and creators running established revenue businesses who…

  • Have product-market fit signal but the next motion isn’t obvious
  • Are about to commit a meaningful budget - new market, new channel, new hire - and want it pointed at the right thing
  • Have multiple plausible directions and want one written verdict on which one earns the next quarter
  • Run a B2B SaaS, services, DTC, B2B2C, marketplace, or creator business with at least early revenue traction
  • Want a senior outside perspective, not an agency relationship

Not a fit if…

  • You haven’t shipped or generated any revenue signal yet (the Playbook diagnoses what’s actually happening, which means something has to be happening)
  • You already know exactly what to build and you just need it built (look at the Growth Engine)
  • You want ongoing operating support across multiple motions (look at the Growth Operating System)
  • You want a deck of recommendations to circulate internally rather than a written plan you’ll actually execute
§ When this is not the right approach

A diagnostic engagement is the wrong instrument for some problems. If you’re in any of these situations, the Playbook will slow you down, not help you.

  • Low-stakes decisions where speed matters more than precision.
  • Teams without enough signal to diagnose - no real data yet.
  • Situations where execution - not diagnosis - is the constraint.
If this sounds like you → Start here
§ 03    How it works

Four phases. One verdict at the end.

i.

Diagnostic scan

Week 1. Structured intake across all six dimensions. Document review, data pull, and a working session with the founder and any key collaborators.

DeliverableA scored diagnostic matched against the same six-dimension model the homepage Diagnostic Quiz uses, with real data behind every score.
ii.

Customer & channel read

Weeks 2–3. Targeted customer conversations, channel-by-channel performance read, and a positioning gut-check against your direct comparison set.

DeliverableA “voice of the customer” brief in your customers’ own words, plus a written read on which channels are actually paying back.
iii.

Bottleneck verdict

Week 4. The one written verdict the engagement is built around: the real bottleneck, the highest-leverage move, and what to deprioritize.

DeliverableA short, sharp written verdict (the kind you can forward to a co-founder or board) with the diagnosis, the move, and the explicit not-this-quarter list.
iv.

Ninety-day plan

Weeks 5–6. Translation of the verdict into a sequenced 90-day plan - the moves, the order, the accountability, and the leading indicators that tell you whether it’s working in week three instead of month three.

DeliverableA written 90-day plan you can hand off Monday: sequenced moves, owner-by-owner accountability, and the explicit not-this-quarter list.
§ 04    Pricing & timeline

Fixed fee. One verdict. No retainer.

Founding rate · limited to first 3 engagements
$12K flat
A reserved rate for the first three founding clients, as a thank-you for early belief in this practice. Standard pricing applies after.
Pricing
Starting at $15K
Fixed fee, set at kickoff in writing. No hourly billing, no scope-creep surcharges. Scoped to your stage and the complexity of the diagnosis.
Timeline
4–6 weeks.
End-to-end. From intake to written verdict to the 90-day plan you can hand off Monday.
§ Start the conversation

If this sounds like the right starting point. Raise your hand.

Email me. Add a sentence on the growth question on your mind if you want - the more I know going in, the better the first reply.